Project
Color Trend 2022
Consultant and creative director of several national and international projects, Walter Rodrigues is the curator of the first edition of the Color Trend. He developed a specific methodology for the converted plastics market after interviews with Brazilian companies participating in the Think Plastic Brazil program.
Curator of the 2022 edition
Walter Rodrigues
As a designer, Walter Rodrigues has dressed several Brazilian celebrities as brides, putting on unforgettable shows at Phytoervas Fashion, SPFW, Fashion Rio and Paris Fashion Week. But he got tired of the madness of having to sell, of making the wheel turn and, in 2012, decided to dedicate himself solely to research. He started in the fashion world in 1983, as a stylist for Manequim magazine, published by Abril. He worked for photographer Miro and stylist Clô Orozco, of the Huis Clos brand, who died in 2013.
Even before he closed his label for good, Walter was working for Assintecal (Brazilian Association of Companies of Components for Leather, Footwear and Manufactured Goods), as a consultant in the area of design and product. Today he is the coordinator of Inspiramais’ Design and Research Center, a consultant for the By Brasil Institute, and curator of the Focus Design Vision Project of the Focus Institute, which aims to develop sustainability among students at Brazilian fashion schools.
“It’s the first time I’ve taken a project into people’s homes and into a variety of products, from housewares to toys. I was delighted with the possibilities.”
Walter Rodrigues
Consultant and Creative Director
International diffusion
All editions of Color Trend are promoted at the sector’s main international events, which are part of the Think Plastic Brazil calendar.
In addition to the Brazilian booths always being developed in the colors of the study, various promotional initiatives are also carried out with different stakeholders.
Check out some initiatives to promote the 2022 edition.
- Mais 140 books distributed among member companies
- Presence of the books and Brazilian products developed with the colors of the study in events supported by Think Plastic Brazil in 2023: Ambiente, The Inspired Home Show, Interpack, Expo Ferretera, Pack Expo Las Vegas, an event held by ApexBrasil in Las Vegas and Envase
- Dissemination of content by 119 SECOMs worldwide
- Distribution of more than 50 books to opinion-makers
- Delivery of units to authorities such as the Brazilian Ambassador in Buenos Aires
- Color of the Month campaign with a color for each month of the year
- 60 books sent to key stakeholders in the sector
- Mais 1440 publications on social networks, 198 mentions in newspapers and magazines and 101 success stories
Numbers of the project
Editions
Printed units
Renowned professionals as curators
Face-to-face participants in the presentation
Discover four reasons why Brazilian companies use Color Trend in the development of their products and their international diffusion.
Creativity
Inspiration from some of the biggest names in creativity and design in Brazil.
Overview
Global prominence for your products in showcases and stands at the world's major events
Differentiation and innovation
Products development with 100% national DNA
Communication
Be noted by main global opinion-makers in the converted plastics market
Other editions
Released annually since 2020, presenting the trends of 2021, Color Trend brings unique and timeless perspectives on Brazilian culture. Click on the links below to see the other editions produced and signed by Alexandre Herchcovitch (2023), Jum Nakao (2024) and Gabriela de Matos (2025).