Image Promotion
Image Promotion is designed to intensively promote the image of Brazilian plastic production chain products and services on the international stage. This initiative involves inviting foreign opinion leaders, including journalists and renowned specialists, to visit Brazil, where they can directly experience the sector’s dynamism and innovation.
The purpose of these visits is twofold: to provide guests with an in-depth understanding of the operations, sustainable practices, and technological advances of Brazilian companies, and to equip them with authentic experiences and information that they can share in their home countries.
Strategic promotion of image
Aims to strengthen the global image of the Brazilian plastic sector through integrated initiatives in innovation, design, and sustainability.
Engaging opinion leaders
By inviting international journalists and experts to visit Brazil during the World Plastic Connection Summit, the project seeks to disseminate a positive perception of the operations and technological advancements of Brazilian companies.
Differentiation of identity and image
The project is carefully planned to align the desired identity of the Brazilian plastic sector with the globally perceived image, mitigating distortions and strengthening international reputation.
Economic and strategic impact
Integrated into the commercial promotion strategy, the project has clear goals to increase exports, expand into new markets, and influence favorable policies for the sector, using indicators to measure success and adjust strategies as needed.
Numbers of the project
participating countries
international journalists
publications, in 33 countries
partnerships with SECOMs
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This project will help with the internationalization of your company.
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