Called “From biomes to colors, from Brazil to Brazil”, the choice of colors was made based on research based on the dialogue between architecture, design and biome
Marcelo Rosenbaum and the cover of the new Color Trend 2026®
The IV World Plastic Connection Summit® will bring news with the launch of Color Trend 2026®, a color trends guide produced by Think Plastic Brazil to guide decisions by professionals in the converted plastics industry in Brazil. This edition is designed by renowned architect Marcelo Rosenbaum and will feature colors inspired by Brazilian biomes. The event will take place from April 8 to 10, with the 8th open to the public, at the Novotel Center Norte, in São Paulo. The event is organized by Think Plastic Brazil, created by INP (Brazilian Plastics Institute) and in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency).
“In this edition of Color Trend 2026®, we are honored to have the curatorship of renowned architect Marcelo Rosenbaum, who brings an approach inspired by Brazilian biomes, connecting the identity of our country to innovation in design and industrial production. With this initiative, Think Plastic Brazil reinforces its commitment to offering assertive directions for the sector, helping professionals make decisions based on research and aesthetics aligned with global market demands”, comments Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO.
One of the projects in the World Plastic Connection Summit® ecosystem, Color Trend® is an international guide to color trends with a focus and research from a Brazilian perspective, dedicated to the converted plastics industry, offering a complete chart that guides the sector in the year following its publication, published in Portuguese, English and Spanish. The 2026 edition is designed by Marcelo Rosenbaum, a renowned Brazilian architect who has won international awards.
The initiative uses architecture and design as tools for social transformation, promoting a dialogue between architecture, design and biome. Marcelo Rosenbaum selected colors that portray a connection with the diversity of each Brazilian biome, valuing their particularities, as well as reflecting his most striking memories of the places and situations he experienced during the research, which, based on photographs, recorded the unique colors of our country.
Color Trend 2026® will also highlight the innovation partnership between Think Plastic Brazil and SENAI CETIQT (Chemical and Textile Industry Technology Center), one of the main education and innovation institutions in Brazil, focusing on areas such as textiles, clothing, chemistry and design. The institution will be responsible for colorimetric tests, carried out in collaboration with industries and manufacturers of converted plastic products, ensuring, with laboratory rigor, color equality between those conceived by Marcelo Rosenbaum and those applied to both the raw material and the final plastic parts.
Furthermore, in 2025, they will also begin creating an innovative Brazilian color naming and coding system for specific colors for converted plastic, with the aim of establishing a global reference by 2026. This system proposes a unique and efficient identification of colors, aligning with the particularities of the national sector and offering a competitive alternative to international systems. The project includes steps such as market research, analysis of existing standards, construction of a comprehensive palette and validation with industry experts.
On April 8, industries and companies producing converted plastics will present their products with the new Color Trend 2026® colors to the public, in order to demonstrate the chromatic trends in practice, validate the application of the shades in different materials and highlight the innovation in the sector’s design.
ABOUT THE CURATOR
Rosenbaum is an architecture and design office, founded and directed for almost 30 years by Marcelo Rosenbaum, Professor Honoris Causa of Architecture, a title granted by the Centro Universitário Belas Artes, and has the architect Adriana Benguela, graduated from the Universidade Estadual Paulista, in project management.
They use architecture and design as tools to enhance Brazilian socio-biodiversity, anchored in concepts of circular economy and sustainability, in projects developed for social organizations, governments, communities, industries, companies and schools. Their work in architecture and design focuses on researching traditional techniques and materials, and their encounter with new technologies, for more sustainable solutions and the recognition of the past as a witness to the future.
The architecture firm’s main awards are RIBA International Prize 2018, the Archdaily Building of the year (2018), APCA – Associação Paulista de Críticos de Arte (2017), Tomie Ohtake AkzoNobel (2017), and third place in the Latin American’s Oscar Niemeyer Award for Architecture (2018), IAI Design Award (Asia Pacific Designers Federation) 2021, IAB (Instituto dos Arquitetos do Brasil in 2023. They also received the award for best products from the Museu da Casa Brasileira in 3 editions (1999, 2016 and 2017), the IF Design Award in 2022. And their projects have been exhibited on several occasions, including at the Brazilian Pavilion at the Architecture Biennale in Venice (2018) and at the Conservatory and Botanical Garden in Geneva (2018).
Interested parties can secure their place by filling out the online form available on the website https://worldplasticconnectionsummit.com/
SERVICE
IV World Plastic Connection Summit®
Date: from April 8th to 10th (open to the public on the 8th and exclusively for Think Plastic Brasil members on the 9th and 10th)
Hours: from 8am to 6pm
Location: Novotel Center Norte | São Paulo – Av. Zaki Narchi, 500 – Vila Guilherme, São Paulo-SP
Free registration and information
https://worldplasticconnectionsummit.com/
Schedule
April 8th
- Hybrid international seminar
- Launch of Color Trend
- Launch of the International Yearbook
- Awards – International Award
- Image Promotion – presence of international journalists and opinion makers
About Think Plastic Brazil
Think Plastic Brazil began its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 220 companies. During this period, the Portfolio promoted 4,773 participations by companies in the sector in 240 specifically Commercial Promotion projects, resulting in 64,366 meetings. The economic impact was significant, with over US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in joining the Portfolio, please visit www.thinkplasticbrazil.com, follow our social networks (@thinkplasticbrazil) or contact Richard Assis by email richard.assis@thinkplasticbrazil.com
About INP
Founded in 1989, the Brazilian Plastics Institute (INP) emerged amid the process of globalization and the need to make the plastics market more competitive internationally. Its strength and representation are due to the union of the Brazilian Association of the Plastic Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM) and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
The objective of INP, as a sectoral technological entity, is to be the backbone of the entire plastic production chain in Brazil. To this end, the entity maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards for the manufacture of better quality products.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.
The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.
Press Information
Promenade Comunicação
Renata Garcia Bernardes
renata@promenadecomunicacao.com.br
Tel: (11) 4508-8436 or (11) 4508-8425
WhatsApp: (11) 98326-8408
Keise Tiffany
atendimento3@promenadecomunicacao.com.br
Tel: (11) 4508-8436 or (11) 4508-8425
WhatsApp: (11) 95963-8039
