See color uses high relief for people with disabilities to read colors on household items, toys, decorative objects, medicines, among others
Professor Sandra Marchi, creator of see color and speaker at the IV World Plastic Connection Summit®
Photo: publicity
The IV World Plastic Connection Summit® brings yet another new feature with the launch of Color Trend 2026®, a color trend guide produced by Think Plastic Brazil to guide decisions by professionals in the converted plastics industry in Brazil, see color, a tactile language method that identifies colors in plastic. The launch will take place from April 8 to 10, with the 8th being open to the public, at the Novotel Center Norte, in São Paulo. The event is organized by Think Plastic Brazil, created by INP (Brazilian Plastics Institute) and in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency).
“The adoption of see color in the 2026 edition of Color Trend® is aligned with one of the premises of Think Plastic Brazil, which is to bring innovation, design and sustainability to the Brazilian converted plastic sector through creative actions that connect us to the main players in the global market”, says Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO.
One of the projects in the World Plastic Connection Summit® ecosystem, Color Trend® is an international guide to color trends with a focus and research from a Brazilian perspective, dedicated to the converted plastics industry, offering a complete chart that guides the sector in the year following its publication, published in Portuguese, English and Spanish. The 2026 edition is designed by Marcelo Rosenbaum, a renowned Brazilian architect who has won international awards.
Color Trend 2026® will highlight innovation in accessibility with see color, a tactile language method that uses high relief, as well as Braille, to enable access to color information for people with visual impairments (blind, low vision or color blind). Reading can be done both visually and by touching the symbols with your fingertips, so that people with visual impairments can understand and identify colors in any plastic application, such as household items, toys, decorative objects, medicines, among others.
The method was developed in the doctoral thesis of researcher Sandra Regina Marchi based on Color Theory, which considers three primary colors (red, yellow and blue) and secondary colors (orange, green and purple), in addition to neutral colors (black and white). According to the creator, see color is innovative and unusual and creates tactile color codes that are easy to remember and small in size, which should be on any object, making people with visual impairment independent and able to make their own choices.
On April 8, converted plastics industries and companies will present see color on their products to everyone present at the event. The Brazilian Institute of Geography and Statistics (IBGE) points out that there are more than 6.5 million visually impaired people in Brazil, 500,000 of whom are blind and around 6 million have low vision. Therefore, the implementation of see color represents a significant advance in accessibility, allowing this public to identify colors in plastic products independently. The initiative reinforces the sector’s commitment to inclusion and innovation, making design more accessible and functional for millions of Brazilians.
Interested parties can secure their place by filling out the online form available on the website https://worldplasticconnectionsummit.com/
SERVICE
IV World Plastic Connection Summit®
Date: from April 8th to 10th (open to the public on the 8th and exclusively for Think Plastic Brasil members on the 9th and 10th)
Hours: from 8am to 6pm
Location: Novotel Center Norte | São Paulo – Av. Zaki Narchi, 500 – Vila Guilherme, São Paulo-SP
Free registration:
More information: https://worldplasticconnectionsummit.com/
Schedule
April 8th
- Hybrid international seminar
- Launch of Color Trend
- Launch of the International Yearbook
- Awards – International Award
- Image Promotion – presence of international journalists and opinion makers
About Think Plastic Brazil
Think Plastic Brazil began its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 220 companies. During this period, the Portfolio promoted 4,773 participations by companies in the sector in 240 specifically Commercial Promotion projects, resulting in 64,366 meetings. The economic impact was significant, with over US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in joining the Portfolio, please visit www.thinkplasticbrazil.com, follow us on social media (@thinkplasticbrazil) or contact Richard Assis by email richard.assis@thinkplasticbrazil.com
About INP
Founded in 1989, the Brazilian Plastics Institute (INP) emerged amid the process of globalization and the need to make the plastics market more competitive internationally. Its strength and representation are due to the union of the Brazilian Association of the Plastic Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM) and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
The objective of INP, as a sectoral technological entity, is to be the backbone of the entire plastic production chain in Brazil. To this end, the entity maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards for the manufacture of better quality products.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.
The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.
Press Information
Promenade Comunicação
Renata Garcia Bernardes
renata@promenadecomunicacao.com.br
Tel: (11) 4508-8436 or (11) 4508-8425
WhatsApp: (11) 98326-8408
Keise Tiffany
atendimento3@promenadecomunicacao.com.br
Tel: (11) 4508-8436 or (11) 4508-8425
WhatsApp: (11) 95963-8039
