The free program includes debates with big names in the sector on April 8th, at Novotel Center Norte, in São Paulo
Ricardo Amorim, renowned economist and speaker at the IV World Plastic Connection Summit®
Photo: Publicity
The IV World Plastic Connection Summit® promises to bring together industry experts and leaders for a day of immersion in innovation, design and global trends. Among the highlights of the program is a lecture by renowned economist Ricardo Amorim, who will address the impact of Artificial Intelligence and other transformations in the converted plastics business. The event will take place from April 8 to 10, with the 8th being open to the public, at the Novotel Center Norte, in São Paulo. The event is organized by Think Plastic Brazil, created by INP (Brazilian Plastic Institute) and in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency).
“This event is a milestone for the industry, bringing together some of the brightest minds in innovation, design and economics to discuss the future of our converted plastics industry. The agenda has been carefully structured to provide a broad overview of key global trends, covering everything from the internationalization of business to the impact of Artificial Intelligence and accessibility on design. We expect attendees to leave the meeting not only informed, but inspired to innovate and lead the next phase of the industry”, highlights Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO.
MORNING OF INSIGHTS ON INNOVATION, DESIGN AND FEMALE LEADERSHIP
The agenda begins at 7:30 a.m. with a welcome coffee and registration, followed by the screening of an opening video and institutional speeches, in addition to the launch of the Yearbook 2025. At 8:30 am, the event begins discussions with the round table “Design and Innovation“, which will feature Marco Lobo, Dijon de Moraes and Gisele Raulik, addressing the main trends in the sector.
At 9:30 a.m., João Henrique Alves (Valgroup) will give a lecture entitled “Brazil: from adversity to leadership in global packaging trends“, analyzing the challenges and opportunities for the Brazilian industry on the international stage. After a coffee break at 10:30 a.m., the program will resume at 11 a.m. with a presentation by Drummond Advisors, which will launch the Internationalization Guide for companies seeking to expand their businesses globally.
Next, at 11:15 a.m., the panel “Women in Leadership“, with Neivia Justa, Director of Communications & Marketing and a reference in diversity and inclusion in the corporate environment; Ana Cristina Paiva, Regional Sales Manager for ExxonMobil Química in Latin America; Bruna Folster, Executive Vice President of Sales at Eco Ventures Brazil; Ianda Lopes, Legal Director at Uber; and Karen Sandhof, a senior executive with extensive experience in technology and operations, will discuss the challenges and achievements of women in the sector, bringing reflections on gender equity and leadership in the corporate environment.
The morning period ends at 12:15 p.m., with lunch and networking time.
AFTERNOON OF TRENDS IN COLOR, DESIGN AND ACCESSIBILITY
The program returns at 1 p.m., with the lecture “Colors and Brazilian Design for the World“, led by Ângela Hirata, director of foreign trade at Alpargatas SA, who will share her experience in taking Brazilian brands to the international market, showing how she led the company (Alpargatas) to export to 5 continents in more than 80 countries, with the brand ‘Havaianas®️’ positioned in the market.
At 2:00 p.m., Carlos Oliveira and Sandra Marchi will present the “see color” panel, a tactile language method that uses high relief, as well as Braille, to provide access to color information for people with visual impairments (blind, low vision or color blind). The talk will present the application of innovation in the most diverse applications of plastic.
Next, at 2:30 p.m., the event brings one of the most anticipated moments: the launch of Color Trend® 2026, an international guide to color trends with a focus and research from a Brazilian perspective, dedicated to the converted plastics industry, presented by renowned architect Marcelo Rosenbaum, who will share the colors inspired by Brazilian biomes that will be trending next year and their impact on design and industry.
Finally, a coffee break and the see color experience take place at 3:30 p.m., providing a moment of interaction and experimentation with the new trends presented.
THE IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS, BY RICARDO AMORIM
At 4:00 p.m., economist Ricardo Amorim will take the stage to present the lecture “Artificial Intelligence and other paradigm shifts that will transform your converted plastics business.” Amorim will address the technological innovations that are shaping the sector and how companies can prepare for this new reality. “Artificial Intelligence is reshaping entire industries, and the converted plastics sector is no exception. Companies that know how to take advantage of this revolution will have significant competitive advantages in the coming years,” highlights Ricardo Amorim.
CLOSURE AND AWARDS
The event will conclude at 5 p.m., with a cocktail reception and the International Award 2025 ceremony, recognizing the highlights of the sector.
In addition, the event will bring a sensory innovation to the venue’s ambiance with the fragrance produced exclusively for the IV World Plastic Connection Summit®, in partnership with Vollmens, called “From Brazil to Brazil”. The essence will be diffused throughout the venue, allowing all participants to appreciate the new sensory dimension that the fragrance brings to the event.
Interested audiences can attend all lectures free of charge and in a hybrid format by securing their place by filling out the online form available on the website
https://worldplasticconnectionsummit.com/. All lectures will also be available in English and Spanish.
SERVICE
IV World Plastic Connection Summit®
Date: from April 8th to 10th (open to the public on the 8th and exclusively for Think Plastic Brasil members on the 9th and 10th)
Hours: from 8a.m. to 6p.m.
Location: Novotel Center Norte | São Paulo – Av. Zaki Narchi, 500 – Vila Guilherme, São Paulo-SP
Free registration:
More information: https://worldplasticconnectionsummit.com/
Schedule
April 8th
- Hybrid international seminar
- Launch of Color Trend
- Launch of the International Yearbook
- Awards – International Award
- Image Promotion – presence of international journalists and opinion makers
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
Press Information
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